5 Big Brands Use Animated GIFs in Emails in a Not-So-90s Way!

Have you noticed a lot of animated GIFs in emails lately? We sure have! We’ve seen animated GIF’s coming from big and small brands alike. When most people think of animated GIF images, thoughts of terrible 90s “designs” come to mind. As these brands demonstrate, animated GIFs are making a not-so-90s comeback! And with all […]

Read More

Get a fresh start this spring with Pantone’s Spring 2013 Color Palette

I’ve been thinking a lot about color this week – especially vibrant, spring colors. Maybe it’s because it’s the dead of winter where I am in Chicago this week… Spring colors suggest renewal, excitement, and a fresh start. I’m looking forward to what the next season has in store, and I’m excited about Pantone’s Spring 2013 […]

Read More

The Success of Your Business Depends on Design

The visual design of your logo, business cards, website and marketing materials are the modern-day storefront of your business. Potential customers (window shoppers and passers by) see a poorly designed logo as a light-up sign with a few burned out light bulbs. They see a confusing user interface on a website as a disorganized, messy […]

Read More

Tagline Tips to Boost Conversion Rates

Just do it. Where’s the beef? Have it your way. Can you pair these taglines with their respective brands? I’m guessing you can. That’s because good taglines do their job – they help you identify the business they represent by capturing the mission, promise and brand essence in a short, memorable phrase. Taglines have been […]

Read More

5 Strategies for Improved A/B Testing

Marketers and designers are using A/B testing more and more to better understand what drives certain visitor actions. Improving your A/B testing methods will give you a better glimpse into user behavior and ultimately help increase your conversion rate. The call to action and it’s wording, size, color and placement, the headline and product description, […]

Read More

6 Email Marketing Software Reviews: Software For Every Budget

UPDATE: After continuing to be the most popular and most commented on blog post on Crazy Egg’s blog years after publishing, we teamed up with a few other email marketing professionals to write an update in 2016. Read it here. Looking for email marketing software that has all the features you want at the price […]

Read More

6 Outstanding Example Presentations Using Prezi

Prezi is a presentation tool that helps transform lack-luster, static presentations into engaging presentations that tell a story. Instead of moving slide to slide, like a PowerPoint or Keynote presentation, Prezi presentations capture content in a spatial context. Because of this, your audience may be more engaged with your presentation. If you’ve been using PowerPoint, […]

Read More

5 Free Marketing Tools from Google You Need to Know About

With more than 1 billion search queries submitted to Google every day, Google houses a lot of data. Luckily for marketers, Google offers some great tools that provide access to this data. And they are free! Check out these five helpful tools: 1. Google Trends Google Trends is a helpful tool that allows you to see […]

Read More

11 Industry Leading Mobile Websites And Why They Work

In the U.S., 50% of all cell phones are smartphones. Yet even with half the market accessing the web from a cell phone, mobile optimized sites are not as frequent as you might think. There are still even more sites that are not only not mobile optimized, but are completely unusable on a mobile device. […]

Read More

Resources and Rules For Web Typography Newbies

It’s been only in very recent times that typography on the web has opened up to more than just web safe fonts. With new (and many times free) web fonts gaining in popularity, web typography is becoming a lot more interesting – and challenging. To navigate the world of web typography, keep these two guidelines […]

Read More

6 Rules Every Minimalist Web Designer Should Live By

Mies van der Rohe is famous for the applying his motto “less is more” to design in architecture. Since his time, designers of all types have adopted and applied the same mentality to their work. Let’s look at how can we apply this “less is more” principle to web design. It’s important to remember that […]

Read More

Six Rule-Breaking Websites That Defy The Design Grid

Having a solid grid system is foundational to good design – web or otherwise. The grid was first widely recognized in the 1950s when the International Typographic Style, or Swiss Style, was adopted by many designers. “The grid system is an aid, not a guarantee. It permits a number of possible uses and each designer […]

Read More