How I reached 1,681 people on Facebook in less than 24 hours: A guide to contest fundraising.
December 14, 2014
Giving is a great thing to do any time of year, but as long as everyone is sharing what they’re giving on this “special” date, why not take advantage of that and do a little social marketing.
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5 Ways to Turn an Error into an Opportunity: Designed 404 Pages
September 14, 2014
A 404 page is what a user sees when they attempt to navigate to a page that doesn’t exist on a website. It’s a necessary component of any website, but why not use it for something more than just an error message?
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If email marketing isn’t part of your marketing strategy, you’re losing out! Plus, 5 things you need to get started with email marketing.
July 23, 2014
Email marketing yields a very high return on investment. According to research conducted by Experian, for every $1 spent, $44.25 is the average return on email marketing investment. Unlike other forms of advertising and marketing, it’s easy to see just how effective email campaigns are. You can see which subscribers opened your email, if and where […]
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Design Basics & Tips for Non-Designers
April 12, 2014
“Attractive things work better.” Don Norman surmises that aesthetic design changes perceptions and helps usability. Will viewers and/or users of your product or website perceive it to be professional and credible, or amateur and untrustworthy? Will their use of it come intuitively or will they be frustrated and confused? Your success may very well depend on good […]
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Get Ready for Fall with Pantone’s Fall 2014 Color Palette
February 6, 2014
The color of the year, Radiant Orchid, is at the center of this season’s color palette. This vibrant and bold handful of hues is sure to help you jump into the season in style! For a more on the designers and influencers who inspired the selection, read more straight from the source. I’ve put together an […]
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Be on-trend this spring with Pantone’s Spring 2014 Color Palette.
November 21, 2013
Expect to see soft pastels paired with vivid brights to “create a colorful equilibrium” in Spring 2014. For all the details straight from the source, see Pantone’s Spring 2014 Color Report! I personally love the this year’s modern palette – feminine and empowered! My favorites are Celosia Orange and Radiant Orchid. I’ve put together an Adobe […]
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5 Big Brands Use Animated GIFs in Emails in a Not-So-90s Way!
July 14, 2013
Have you noticed a lot of animated GIFs in emails lately? We sure have! We’ve seen animated GIF’s coming from big and small brands alike. When most people think of animated GIF images, thoughts of terrible 90s “designs” come to mind. As these brands demonstrate, animated GIFs are making a not-so-90s comeback! And with all […]
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Get a fresh start this spring with Pantone’s Spring 2013 Color Palette
March 20, 2013
I’ve been thinking a lot about color this week – especially vibrant, spring colors. Maybe it’s because it’s the dead of winter where I am in Chicago this week… Spring colors suggest renewal, excitement, and a fresh start. I’m looking forward to what the next season has in store, and I’m excited about Pantone’s Spring 2013 […]
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5 Strategies for Improved A/B Testing
December 24, 2012
Marketers and designers are using A/B testing more and more to better understand what drives certain visitor actions. Improving your A/B testing methods will give you a better glimpse into user behavior and ultimately help increase your conversion rate. The call to action and it’s wording, size, color and placement, the headline and product description, […]
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6 Email Marketing Software Reviews: Software For Every Budget
December 17, 2012
UPDATE: After continuing to be the most popular and most commented on blog post on Crazy Egg’s blog years after publishing, we teamed up with a few other email marketing professionals to write an update in 2016. Read it here. Looking for email marketing software that has all the features you want at the price […]
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6 Outstanding Example Presentations Using Prezi
October 29, 2012
Prezi is a presentation tool that helps transform lack-luster, static presentations into engaging presentations that tell a story. Instead of moving slide to slide, like a PowerPoint or Keynote presentation, Prezi presentations capture content in a spatial context. Because of this, your audience may be more engaged with your presentation. If you’ve been using PowerPoint, […]
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