News & Resources
How to (Properly) Save Images for the Web
July 21, 2014
Saving images for the web can be a confusing topic, so here we present our philosophy for saving images for use on the web. When you break it down it comes down to three simple steps. 1) Pick the right format2) Pick the proper pixel dimensions3) Use a lossless optimizer 1. Picking the right format […]
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How to Buy a Domain Name
May 20, 2014
It is my unwavering opinion that everyone should try to buy their own name dot com. I have crisnoble.com. My wife (girlfriend at the time) decided to take on my last name because angelanoble.com was available but angelajones.com was taken. Most people do not realize how easy and cheap it is to buy a domain [1]. I tell my […]
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Design Basics & Tips for Non-Designers
April 12, 2014
“Attractive things work better.” Don Norman surmises that aesthetic design changes perceptions and helps usability. Will viewers and/or users of your product or website perceive it to be professional and credible, or amateur and untrustworthy? Will their use of it come intuitively or will they be frustrated and confused? Your success may very well depend on good […]
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Quantified Anything: Turning Google Sheets into a Backend Database
April 2, 2014
The Google Docs suite is great, it offers real-time collaboration and near-feature parity with Microsoft Office (except maybe PowerPoint). One of my favorite things to do is track things, and a Google Sheets (think Excel) is perfect for the task. The question that no one is asking but I am going to answer is… “Can […]
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Hosting Your Domain Name With Pancake.io
February 17, 2014
I’m on a quest to find the simplest, cheapest way to get the content you create to show up on a browser that’s pointed to a domain name that you own. Right now the easiest front-runner is Pancake.io. It’s free, and it uses Dropbox, which is also free. In a nutshell, it lets you create content […]
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Get Ready for Fall with Pantone’s Fall 2014 Color Palette
February 6, 2014
The color of the year, Radiant Orchid, is at the center of this season’s color palette. This vibrant and bold handful of hues is sure to help you jump into the season in style! For a more on the designers and influencers who inspired the selection, read more straight from the source. I’ve put together an […]
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Be on-trend this spring with Pantone’s Spring 2014 Color Palette.
November 21, 2013
Expect to see soft pastels paired with vivid brights to “create a colorful equilibrium” in Spring 2014. For all the details straight from the source, see Pantone’s Spring 2014 Color Report! I personally love the this year’s modern palette – feminine and empowered! My favorites are Celosia Orange and Radiant Orchid. I’ve put together an Adobe […]
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5 Big Brands Use Animated GIFs in Emails in a Not-So-90s Way!
July 14, 2013
Have you noticed a lot of animated GIFs in emails lately? We sure have! We’ve seen animated GIF’s coming from big and small brands alike. When most people think of animated GIF images, thoughts of terrible 90s “designs” come to mind. As these brands demonstrate, animated GIFs are making a not-so-90s comeback! And with all […]
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Get a fresh start this spring with Pantone’s Spring 2013 Color Palette
March 20, 2013
I’ve been thinking a lot about color this week – especially vibrant, spring colors. Maybe it’s because it’s the dead of winter where I am in Chicago this week… Spring colors suggest renewal, excitement, and a fresh start. I’m looking forward to what the next season has in store, and I’m excited about Pantone’s Spring 2013 […]
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The Success of Your Business Depends on Design
February 12, 2013
The visual design of your logo, business cards, website and marketing materials are the modern-day storefront of your business. Potential customers (window shoppers and passers by) see a poorly designed logo as a light-up sign with a few burned out light bulbs. They see a confusing user interface on a website as a disorganized, messy […]
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Tagline Tips to Boost Conversion Rates
January 3, 2013
Just do it. Where’s the beef? Have it your way. Can you pair these taglines with their respective brands? I’m guessing you can. That’s because good taglines do their job – they help you identify the business they represent by capturing the mission, promise and brand essence in a short, memorable phrase. Taglines have been […]
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