6 Must-Haves for Donation-Driven Websites

We looked at 9 donation-driven, non-profit websites and noticed they all had 6 things in common. Follow these guidelines for a high-conversion design!

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The Crazy Egg Guide to Email Marketing Software Providers

We published a post reviewing 6 Email Service Providers (ESPs) back in 2012. Since then, a lot has changed in the world of email marketing. Many of the ESPs we reviewed back then have changed significantly, and based on the feedback we received in the 200+ comments on our original post, we recognized the need […]

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City & State Lookup with a Zip Code using Google’s Geocoding API

Decrease form fatigue by using Google's location API to lookup a City and State from a ZIP code.

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Good design is like a good burger.

The value of a well-designed website or logo that achieves business objectives is equitable to the cost.

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Developing a 1940s-inspired Color Palette for Kensington Video

Since Kensington Video is very film-focused, we set our sights on film and art from the 1940s era to lend inspiration...

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Blogging Basics for Businesses

Learn why you should be blogging and how to start!

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SEO Basics

Four foundational steps toward better search engine visibility.

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Get back to nature with Pantone’s Spring 2015 Color Palette.

This Spring’s minimalistic color palette derives its inspiration from nature. Think cooler, softer colors with subtle warm tones following an en plein air theme. For all the details straight from the source, see Pantone’s Spring 2015 Fashion Color Report! Marsala, the Pantone color of the year for 2015, serves as the foundation for this season’s palette. I personally […]

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Open City Data

There are many cities around the United States and the world which are opening up their data sets to the public. San Diego wants to be next, here is a head start.

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How I reached 1,681 people on Facebook in less than 24 hours: A guide to contest fundraising.

Giving is a great thing to do any time of year, but as long as everyone is sharing what they’re giving on this “special” date, why not take advantage of that and do a little social marketing.

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5 Ways to Turn an Error into an Opportunity: Designed 404 Pages

A 404 page is what a user sees when they attempt to navigate to a page that doesn’t exist on a website. It’s a necessary component of any website, but why not use it for something more than just an error message?

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If email marketing isn’t part of your marketing strategy, you’re losing out! Plus, 5 things you need to get started with email marketing.

Email marketing yields a very high return on investment. According to research conducted by Experian, for every $1 spent, $44.25 is the average return on email marketing investment. Unlike other forms of advertising and marketing, it’s easy to see just how effective email campaigns are. You can see which subscribers opened your email, if and where […]

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