Resources: Email Marketing
Send It – Maximizing Email Marketing
October 6, 2019
Email generates $40 for every $1 spent, making it the most cost-effective marketing strategy with a 4,000% ROI. Before you start emailing your customers, you need a strategy. Use these five tips to actually get that 4,000% ROI. Determine your strategy Start a dialogue Segment your email list Conduct A/B testing Retarget email marketing Determine […]
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The Crazy Egg Guide to Email Marketing Software Providers
October 26, 2016
We published a post reviewing 6 Email Service Providers (ESPs) back in 2012. Since then, a lot has changed in the world of email marketing. Many of the ESPs we reviewed back then have changed significantly, and based on the feedback we received in the 200+ comments on our original post, we recognized the need […]
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If email marketing isn’t part of your marketing strategy, you’re losing out! Plus, 5 things you need to get started with email marketing.
July 23, 2014
Email marketing yields a very high return on investment. According to research conducted by Experian, for every $1 spent, $44.25 is the average return on email marketing investment. Unlike other forms of advertising and marketing, it’s easy to see just how effective email campaigns are. You can see which subscribers opened your email, if and where […]
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5 Big Brands Use Animated GIFs in Emails in a Not-So-90s Way!
July 14, 2013
Have you noticed a lot of animated GIFs in emails lately? We sure have! We’ve seen animated GIF’s coming from big and small brands alike. When most people think of animated GIF images, thoughts of terrible 90s “designs” come to mind. As these brands demonstrate, animated GIFs are making a not-so-90s comeback! And with all […]
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6 Email Marketing Software Reviews: Software For Every Budget
December 17, 2012
UPDATE: After continuing to be the most popular and most commented on blog post on Crazy Egg’s blog years after publishing, we teamed up with a few other email marketing professionals to write an update in 2016. Read it here. Looking for email marketing software that has all the features you want at the price […]
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