Resources: Design
How to (Properly) Save Images for the Web
July 21, 2014
Saving images for the web can be a confusing topic, so here we present our philosophy for saving images for use on the web. When you break it down it comes down to three simple steps. 1) Pick the right format2) Pick the proper pixel dimensions3) Use a lossless optimizer 1. Picking the right format […]
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Design Basics & Tips for Non-Designers
April 12, 2014
“Attractive things work better.” Don Norman surmises that aesthetic design changes perceptions and helps usability. Will viewers and/or users of your product or website perceive it to be professional and credible, or amateur and untrustworthy? Will their use of it come intuitively or will they be frustrated and confused? Your success may very well depend on good […]
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Get Ready for Fall with Pantone’s Fall 2014 Color Palette
February 6, 2014
The color of the year, Radiant Orchid, is at the center of this season’s color palette. This vibrant and bold handful of hues is sure to help you jump into the season in style! For a more on the designers and influencers who inspired the selection, read more straight from the source. I’ve put together an […]
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Be on-trend this spring with Pantone’s Spring 2014 Color Palette.
November 21, 2013
Expect to see soft pastels paired with vivid brights to “create a colorful equilibrium” in Spring 2014. For all the details straight from the source, see Pantone’s Spring 2014 Color Report! I personally love the this year’s modern palette – feminine and empowered! My favorites are Celosia Orange and Radiant Orchid. I’ve put together an Adobe […]
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Get a fresh start this spring with Pantone’s Spring 2013 Color Palette
March 20, 2013
I’ve been thinking a lot about color this week – especially vibrant, spring colors. Maybe it’s because it’s the dead of winter where I am in Chicago this week… Spring colors suggest renewal, excitement, and a fresh start. I’m looking forward to what the next season has in store, and I’m excited about Pantone’s Spring 2013 […]
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The Success of Your Business Depends on Design
February 12, 2013
The visual design of your logo, business cards, website and marketing materials are the modern-day storefront of your business. Potential customers (window shoppers and passers by) see a poorly designed logo as a light-up sign with a few burned out light bulbs. They see a confusing user interface on a website as a disorganized, messy […]
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Tired of Lorem Ipsum? Check Out These 12 Hilarious Image and Text Placeholders
March 30, 2012
Lorem ipsum can get a little boring if you use placeholder text often. And why fill your beautiful site with boring grey boxes when you’re waiting on images from a client? Try one of these hilarious (and not always client appropriate) alternatives for image and text placeholders! 1. Bacon Ipsum (baconipsum.com) Every cut of meat […]
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3 Ways Color Gives Meaning To Design
March 13, 2012
Color is one of the most important design elements, if not the most important. Research from the Institute for Color Research reveals people make a subconscious judgment about an environment or product within 90 seconds of initial viewing, and between 62% and 90% of that assessment is based on color alone. Whether intentional or not, colors give […]
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8 Typography Design Elements To Consider for Print & Web Design
January 24, 2012
Typography is a fundamental principle of good design. Whether you’re designing for print or the web, good typography helps balance the visual structure of your design between the content and the visuals. Apply these eight elements of typography to make sure your viewer can navigate through your content the way you’ve intended. 1. Color Contrast […]
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