Since 2021, we’ve managed 7 LinkedIn Company Pages for B2B businesses, plus our own Company Page. Here are the benchmarks we use to evaluate the LinkedIn Company Pages we manage.
For a couple years, we hosted and referenced a Databox Benchmark Group to measure our clients’ performance against roughly 1,000 other B2B LinkedIn Company Pages. As of the time of this update in 2026, Benchmark Groups are being deprecated.
The benchmarks below represent a moment in time, with data from February 2026. Based on ongoing algorithmic changes on LinkedIn, I would recommending using these benchmarks for around 12–18 months at most. This data won’t be as relevant beginning mid-2027.
When you’re comparing your Page to others, you’ll want to be sure you’re comparing your Page with Pages that have similar amounts of Followers. The median value in my Benchmark Group is 4,500 Followers. The Group is currently composed of 440 B2B organizations.
Impressions Benchmarks for LinkedIn Company Pages
Our strategic approach to LinkedIn Marketing is based on maximizing reach through engagement. Maximizing reach—getting your posts in front of the maximum number of people—is our primary goal for our LinkedIn marketing work. Reach is measured by Impressions on LinkedIn.
Organic Impressions are the number of times your unsponsored/unpaid posts show to LinkedIn members during a specified date range. In the data we show below, that’s 1 month (data from February 2026).
So what is a good number of Impressions on LinkedIn?
Our Databox Benchmark Group shows the median number of Impressions for LinkedIn Company Pages is 3,700 Impressions per month (down from 4,170 two years ago).
For our client Profile Growing Solutions (with a follower count of 4,200), we earned 9,000 organic Impressions last month—outperforming 71% of other similar companies.
How do we drive Impressions? Impressions are primarily an outcome of good engagement. Engagement is when people engage with content by liking, commenting, sharing, clicking, reposting, etc. on a post.
Engagement Rate Benchmark for LinkedIn Company Pages
Engagement rate is calculated as: (Clicks + Reactions + Comments + Shares + Follows) / Impressions.
What is a good Engagement Rate on LinkedIn?
According to our Databox Benchmark Group, 8.5% is the median Engagement Rate (down from 9.5% one year ago).
If you have a very small or very large follower count, Engagement Rate is a great metric to measure your performance since it isn’t impacted by follower count.
Comments Benchmark for LinkedIn Company Pages
How many Comments do LinkedIn posts get on average?
Our Databox Benchmark Group shows the median number of Comments for LinkedIn Company Pages is 2 Comments per month.
For our client Profile Growing Solutions (with a follower count of 4,200), we earned 15 Comments last month—outperforming 82% of other similar companies.
So how do we outperform other B2B Company Pages on LinkedIn?
Our strategy combines a deep understanding of the algorithm with directed engagement centered around comments. High engagement drives high Impressions and ultimately, qualified leads, for our clients.
Check out our free e-book all about LinkedIn Marketing for more information on strategic engagement and commenting.
Clicks Benchmarks for LinkedIn Company Pages
Clicks are defined as the “Number of New Organic Clicks on the Content, the Company Name, or the Company Logo during the specified Date Range.”
Our Databox Benchmark Group shows the median number of Clicks for LinkedIn Company Pages is 200 Clicks per month (steady year-over-year).
For our client Profile Growing Solutions (with a follower count of 4,200), we earned 399 organic Clicks last month—outperforming 60% of other B2B companies.
Reactions Benchmarks for LinkedIn Company Pages
Reactions are defined as the “Number of times people have Liked, Commented on, or Shared each Update during the specified Date Range.”
Our Databox Benchmark Group shows the median number of Reactions for LinkedIn Company Pages is 114 Reactions per month (up from 85 last year, back to levels from two years ago).
How many posts do LinkedIn Company Pages make on average?
Other than performance benchmarks, you might be interested to know how often LinkedIn Company Pages are posting.
The average number of Updates is 9 per month (steady year-over-year, down from 11 two years ago).
Our free e-book all about LinkedIn Marketing provides more information about how often to post for maximum reach.
Followers Benchmarks for LinkedIn Company Pages
How many followers do LinkedIn Company Pages have on average? We put this one last on purpose because we think it is the least important measure of success on LinkedIn.
Our Benchmark Group shows that out of the roughly 440 LinkedIn Company Pages in our Group, the median number of Page followers is 4,500.
On social media, your number of followers is largely a vanity metric. While it is true the more followers a Page has, the more people will potentially see its posts and engage, we believe the focus should be on building a community of engaged followers (even if you’re starting out small).